Platinum Auto Detailing
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Industry: Mobile Detailing Services
Challenge: Platinum Auto detailed aimed to elevate their social media presence far beyond their competitors. Given that Platinum Auto Detail has a wide range of exotic vehicles that they service, they wanted to be able to capitalize on that with high quality content. The challenge was simple, create a brand around Platinum that showcased their elite level of service via high quality videos and an ad spend created around the best performing videos to attract other high end clients.
Solution: Lynx created a full scale brand building project around Platinum emphasizing their experience and expertise working with exotic vehicles. First Lynx identified Platinum’s ideal clientele, their shopping behavior and other characteristics of Platinum’s ideal clients. The second step was to create numerous content ideas, create a content calendar around those content ideas and ultimately to schedule and shoot the content itself. Once the content was posted, Lynx kept a close eye on which forms of content performed best organically. Now that the best performing content was identified it was time to allocate an ad spend around that content. Over the span of a few months Platinum began receiving inquiries from other exotic vehicle owners that would ultimately convert into sales for Platinum, a tangible return on their investment. Fast forward a few years, with the help of Lynx, Platinum has cemented itself as a leader in their industry.
